LOCAL MEDIA OUTREACH

Learn how to promote the campaign with stations and media outlets in your local community.

How To Get PSAs Placed

Tips from the Ad Council on how to engage local media relationships about the campaign and secure donated placements for prediabetes PSAs.

Media Outreach Language

Recommended language to use when engaging local stations and media outlets about the campaign and explaining why the issue is so relevant in your local community. Can be used in emails, letters, or to inform phone calls.

Campaign Talking Points

This document provides simple talking points to help discuss the campaign in a coordinated and consistent way.

Customized Live Announcer Copy

Customize and share live-read radio scripts for opportunities with local radio stations. Use local statistics to make the scripts particularly compelling for stations and listeners.

How To Access PSA Central

Customizable Press Release